Passionately Pink for the Cure™

As more than the color for breast cancer awareness, the shade of pink represents the promise between two sisters to find a cure for breast cancer. That promise started the Susan G. Komen Breast Cancer Foundation and ignited the passion of millions to create a world without breast cancer.

Passionately Pink for the Cure™ is a fundraising and education program that started on October 1, 2006, in conjunction with National Breast Cancer Awareness Month.

It is expected that over 178,000 women and 2,000 men in the U.S. will be diagnosed with breast cancer, and more than 40,000 people will die from breast cancer in 2007 alone. Passionately Pink for the Cure™ is an easy, creative program we hope will have everyone seeing pink everywhere you look, every day in October, encouraging millions of people nationwide to get involved in the promise for the cure.

How can you be fashionably, passionately pink?

• Anyone can participate! Recruit your company, co-workers, religious or social group, school, book or garden club, or friends and family to join in a Passionately Pink for the Cure™ day.
• Register your group at www.komen.org
• Pick your day (or days), October 1 through October 31, to make a $5 or more personal donation to the Komen Foundation and wear pink.
• Choose your outfit. Make it simple – shirts, tops, skirts, slacks, vests, ties or scarves. Make it cool – sunglasses, belts, shoes, jewelry or the latest accessories. You decide.
• Encourage others to make a difference. In appreciation, any registered group of five or more participants will receive a kit that includes pink Komen Share the Promise wristbands.

Show your passion, share the promise and REGISTER NOW at www.komen.org!